Ali & Sons has just opened the largest after sales service centre for Audi and VW in the Middle East in order to provide the latest high technology service for its clients.
The new after sales service centre has been built in the Mussafah Industrial Area and has the most technologically advanced workshop of its kind in the UAE. It includes all of the latest vehicle diagnostic equipment, including specialised programs developed by Audi and VW.
The 34,100 sqm centre was built by Ali & Sons Contracting, at a cost of about AED 100 million.
It was officially opened today in a manner befitting a high technology service with a spectacular laser light show and robotic performers.
Coupled with the recent opening of a dedicated joint parts centre by Audi and VW Middle East in Jebel Ali, the new after sales service centre in Abu Dhabi means owners of these popular marques will receive the absolute latest in world class vehicle servicing.
“We are delighted to be able to provide such a high level of service for our Audi and VW clients,” says Ali & Sons Director of Motors, Mr Hussein Fakih.
“Modern motor vehicles are highly complex machines and they need to be serviced accordingly. Having the latest equipment and diagnostic software means our Audi and VW clients can now expect a faster turnaround when their vehicles need servicing or repairs.”
His comments have been endorsed by the Managing Director of Audi Volkswagen Middle East FZE, Mr Ernst Hasbach who congratulated Ali & Sons on the opening of its new after sales service centre.
He said it is not only excellent new vehicles that are vital to Audi and Volkswagen: “Parts and service are the backbone for continued success in the Middle East and jointly we have now taken the next steps towards achieving this target by opening our respective new facilities,” he said.

The Al Ain Showroom started way back in 1992. It was then a small showroom with all three brands under-one-roof. Today it is a bigger, better showroom. It has enhanced looks, smart space management, more staff, convenient duty hours & dedicated areas for the brands.

Ali & Sons is the Sole Agent in Abu Dhabi & Al Ain for three of the most respected names in the world’s automobile industry: Porsche, Audi & Volkswagen. The improved performance has been growing our equity in the minds of people. Our sales have jumped by 70%.Today Ali & Sons is a Group of seventeen companies with a strong presence in various industries. The group started its motors division way back in 1987.

The relationship has been rewarding for both parties. Ali & Sons has been ranked among the top ten importers of Audi & Volkswagen cars and was selected as a member of The exclusive 100 Club of Volkswagen and Audi. The benefits of the relationship are always passed on to our customers. Now it is the turn of the people of Al Ain to enjoy the comfort and thrill of great German cars with peace of mind from Ali & Sons.

Ali & Sons Motors Division backs these world-class brands through large investments in staff-training, equipment, spare parts and sophisticated service centers, thus ensuring comprehensive customer care and personalized after-sales support to its customers.

Over the years, the company has earned a reputation for reliability and prompt after sales service. To further enhance the efficiency of this department, the company employs specialists to keep the staff abreast of the latest technology developments in the industry. The new Al Ain service center is state of the art. The company has technology to link up the local workshops with the plant in Germany, for online assistance during maintenance and repairs.

“Audi has focused on three core elements: technology, safety, and quality. For almost two decades, Audi cars have been redefining technological excellence with Ali & Sons. In order to keep up with growing demand, Ali & Sons Motor Division has opened two Audi showrooms, one in Abu Dhabi and the other in Al Ain. The new showrooms follow strict CI guidelines and allow serious customers to get up close to their favorite Audi machines,” said Salim Syed, Head of Marketing, Ali & Sons.

“Volkswagen with its advanced technology, economy, contemporary styling and reassuring safety, together with excellent support from Ali & Sons Motors Division have been driving Volkswagen towards the top of the sales ladder,” said Salah Al Mutawa, Brand Manager, Audi.

The group also introduced in the region ABT Sportline. It is the leading tuner of cars for the Volkswagen Group. The company has over 40 years of experience in motor racing and tuning. ABT Sportline is dedicated to providing new concepts in sportiness and driving pleasure to its loyal customers.

With ABT Sportline as its partner and the unmistakable signature of designers and engineers from Krempten, Ali & Sons Co is keen to set new trends in services, which include aerodynamic bodywork parts, sport suspensions, wheels and exhaust systems and power upgrades.